Stop Working In The Business.
Start Working On The Business.
Want To Schedule A Call?
Start Directing Fitness
Empower Your Team With The 6 Week Directing Fitness Private Coaching Program.
Train The Director To Treat The Business Like Their Own
Only Manage The Director Instead of The Team & Clients
Grow The Business Like An Investment
Wouldn't It Be Great If You Could Manage Your Gym Like An Investment?
Most gym owners get their start as personal trainers in a box gym. Before long, they break off on their own and become a self-employed independent trainer. After running a successful “training business” for several years, they decide to open their own gym. They never start acting as the business owner though!
Sure, they might own a gym and have a few employees working for them, but if they don’t show up to work, the work doesn’t get done. Being a business owner means being able to step away and the business keeps running.
Running A Gym Is Not Easy!
It requires a lot of grunt work, as well as a lot of meticulous attention to detail. New gym owners typically find themselves overwhelmed with: training clients, marketing, nurturing leads, performing sales consultations, cleaning the gym, hiring and training staff. And that’s really just the beginning, because there is a whole other side to running a gym, like: supply inventory, maintenance, HR and payroll, licensing, leasing, taxes and finance, etc.
When gym owners find themselves working 80 hours a week to keep the business running and never taking a day off or seeing their family, the first thing they do is put someone else in charge of training.
It’s a natural transition for a new gym owner to quickly recognize the time-suck of training; especially when they’re the only one capable of doing everything else a gym requires. However, dropping training off their list of responsibilities doesn’t ever give them the freedom they want. Those hours that were once devoted to training operations rapidly get filled with managing staff, performing consultations and handling client issues.
If you’re a gym owner, it’s important to ask yourself, “What do I want from my business?”
In the business model I just described, the owner can’t step away from the business. Even if they have a Fitness Director! Having a Fitness Director is great and all, but there is so, so, so, much more to running a successful gym than just training.
As an owner, you may have offloaded training, you may have offloaded programming and sales, and managing the training staff, but did you end up with all this free time? Of course not! You may be in a better position but you’re still tied to the business by the hip.
The Reason You Don't Have Any Time...
Is not because the gym business is a terrible business...
It's not because you're the only one capable of doing what you do...
It's not even because no one is as invested in you...
It's Because You Need To Redefine
Fitness Director Role!
Redefining The Fitness Director Role
The common mistake that most gym owners make is creating a Fitness Director role that only focuses on training operations and sales.
That keeps the gym owner working in the business instead of being able to work on the business!
How Do I Know?
I'm Zach, The Director of Pulse Fitness and Author of Directing Fitness. Pulse is a seven-figure training facility in Scottsdale Arizona.
What Do I Do?
What Is My Role?
I'm the Owner's, Tim Lyons, portfolio manager. I treat his business as an investment, allowing him to manage from behind the scenes and focus on other ventures.
COMMUNICATE
LEAD & DIRECT
Give The Business Direction
Grow The Investment
CULTURE
Know Your X Factor
FITNESS DIRECTOR
Connecting Fitness To Business
ANALYZE
Maximize Net Profit
UNDERSTAND
OWNER'S GOALS
Grow The Investment
MEMBER EXPERIENCE
Consistently Overdeliver
TEAM EXPERIENCE
Effectively Manage
Find Solutions
Make Your Gym Work For You
With The Directing Fitness 6 Week Coaching Program, I take the Fitness Director in your gym and turn them into more then just a Training Manager.
This Personalize Coaching Program gives Fitness Directors the tools they need to connect fitness and business, allowing gym owners to take a step back from the consuming day to day operations of running a gym, while knowing their investment is in competent hands.
If you're tired of working 80 hour weeks...
If you're tired of being a slave to your clients...
If you can't remember the last time you took a "day off" and didn't worry the whole time about what was happening with your business while you were away...
Then we need to talk.
Sneak Peak At The Program
Week 1: Understanding the Business & The Role of The Director
Week 2: Delivering a Superior Member Experience Consistently
Week 3: Team Management & Scheduling
Week 4: MicroEconomics to Maximize Revenue
Week 5: Sales Strategies & Managing Lead Flow
Week 6: Redefining The Director’s Role